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A leader by design.

Photo of Adam Cricchio
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A balanced approach

My design approach involves balancing the needs of the business, customer and brand to achieve a durable solution. With a sharp eye on the entire customer lifecycle and consideration of all brand touch points  – I have consistently developed great product designs which deliver business results and customers love using.

By leveraging technology to orchestrate and create more holistic experiences, I have created successful mobile apps, AI integrations, wearable devices, e-commerce, social networks and touchscreen kiosks. In many of these experiences, I also led design in branding, marketing, direct mail, retail spaces and advertising campaigns.

Proven results

I've led design teams at tech startups, agencies and multinational companies. I also have also worked in several business verticals including financial services and healthcare – two highly regulated industries.​ Most recently, I founded the ACX GROUP, to help businesses imagine, design, and deliver innovative customer experiences —transforming ideas into high-impact websites, mobile apps, and marketing materials that drive ROI, increase customer satisfaction, and accelerate growth.

 

Previously, I was a design leader at CAPITAL ONE and WEIGHT WATCHERS, as well as worked at agencies in WPP and OMNICOM GROUP. 

Collaborate often.

Always iterate.

An illustration to represent the design approach.

Trusted partner

I'm trusted for managing budgets efficiently, leading by example, and collaborating effectively with business stakeholders and technology partners. By embracing new technologies to create holistic, customer-first product experiences, I'm recognized for helping businesses grow and inspiring partners and teams to overcome challenges, innovate, and deliver key results. I enjoy managing people and know how to lead a team to do great work through a combination of building trust and ensuring accountability.

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