A leader by design.


A balanced approach
My design approach involves balancing the needs of the business, customer and brand to achieve a durable solution. With a sharp eye on the entire customer lifecycle and consideration of all brand touch points – I have consistently developed great product designs which deliver business results and customers love using.
By leveraging technology to orchestrate and create more holistic experiences, I have created successful mobile apps, AI integrations, wearable devices, e-commerce, social networks and touchscreen kiosks. In many of these experiences, I also led design in branding, marketing, direct mail, retail spaces and advertising campaigns.
Proven results
I've led design teams at tech startups, agencies and multinational companies. I also have also worked in several business verticals including financial services and healthcare – two highly regulated industries. Most recently, I founded the ACX GROUP, to help businesses imagine, design, and deliver innovative customer experiences —transforming ideas into high-impact websites, mobile apps, and marketing materials that drive ROI, increase customer satisfaction, and accelerate growth.
Previously, I was a design leader at CAPITAL ONE and WEIGHT WATCHERS, as well as worked at agencies in WPP and OMNICOM GROUP.
Collaborate often.
Always iterate.
